How can they keep this objective?

The Sports Business Daily has reported that ESPN has hired the Kraft Sports Group to sell local advertising for its new baby ESPNBoston.com. Now you may already have made the connection between the names Kraft and Boston: Bob Kraft is the owner of the New England Patriots. Now something seems odd here when a supposedly objective news site suddenly decides to hire as an ad agency people who own a team in the area. I wonder if Mr. Kraft has any incentive to paint his team in a good light, and to make sure ESPN does the same. Well, we don't have to wonder anymore because it seems apparent that the first of many shady deals may have already been struck.

As some may know, Tom Brady and Gisele are being sued by 2 photographers because security guards that Brady had hired for the wedding shot at the photographers taking pics from afar. Now I'm a Patriots fan and I'll defend Spygate till the end of time, but this seems like a pretty fucking serious offense. These guys could have been killed, when clearly they were just paparazzi trying to make a quick buck. Now I think invasion of privacy sucks and I can understand hiring security, but read this quote from the lawsuit:

The photographers, both residents of Costa Rica, tried to drive away when they spotted a drawn gun in the hands of one bodyguard, the lawsuit said.

At that moment, a bodyguard fired the gun, shattering the rear window of the sports utility vehicle with a bullet that then hit the front windshield and ricocheted off it into the driver's seat, the lawsuit said.

"The bullet narrowly missed striking the heads of Cortez and Aviles," the lawsuit said.

That seems pretty intense, and also seems like these guys have a valid case. However, this story was not covered on ESPN.com. Rather, it was relegated to ESPNBoston.com and thus saved Brady from more humiliating national exposure. Can ESPN seriously be doing this? This is the textbook definition of a conflict of interest. How can they get away with it? Reminds me of them trying to hide another big lawsuit this summer...